Researcher.
Designer.
concept creator.
Hey, I’m Reshma.
Utilizing quantitative and qualitative methodologies, I articulate the nuanced relationship between the user and product, propelling user-centric decisions. In my past experiences, I have utilized my research expertise to iterate and ideate product concepts, create data-driven designs, and optimize business strategy.
“I know it’s easy to imagine, But it’s easier to just do. See, if you can’t do what you imagine, then what is imagination to you?”
Scott Mescudi
recent work
Skills & Technologies
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In-depth Interviews · Diary Studies · Focus Groups · Contextual Inquiry · Journey Mapping · User Personas · Participatory Design · Survey Design · Ethnography · Concept Testing
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A/B Testing · Tree Testing · Card Sorting · Survey Design · Statistical Analysis · ANOVA · Chi Squared Test · T-Test · Data Analytics · R · SQL · Tableau · Excel · Python · Google Analytics
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Market Research · Brand Development · Presentation Skills · Cross-functional Communication · Consulting · Stakeholder Management · Strategic Thinking · Project Management · Agile · Mentorship · Risk & Change Management
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Adobe Creative Cloud · Figma · Balsamiq · Sketch · Java · HTML · CSS · Prototyping · Wireframes · Web Development · Mobile Design · Web Design · Product Design ·UI/UX Design · Animations · Graphic Design
Client Feedback
Thana Hussein, Senior UX Researcher @ Google
“I am very satisfied with the high-quality reporting received. the attention to detail and superior craftsmanship are evident and have exceeded my expectations…distilling a vast amount of information into easily digestible parts and actionable recommendations. super work again!”
Dan Koch, Product Development Manager @ Neutrality, Inc.